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about helping you book roger to speak at your event 121 online consultancy and coaching putting together a simple marketing strategy content and social media planning and training blog podcast maf podcast archive be an maf podcast guest video rogvlog marketing and finance tv live streaming video example stuff get in touch about helping you book roger to speak at your event 121 online consultancy and coaching putting together a simple marketing strategy content and social media planning and training blog podcast maf podcast archive be an maf podcast guest video rogvlog marketing and finance tv live streaming video example stuff get in touch about helping you book roger to speak at your event 121 online consultancy and coaching putting together a simple marketing strategy content and social media planning and training blog podcast maf podcast archive be an maf podcast guest video rogvlog marketing and finance tv live streaming video example stuff get in touch bluthemes -- -- -- story of greyfriars bobby, urban myths and marketing – rogvlog28 -- roger don’t rub bobby’s nose. you might have heard it’s good luck. it is in fact an urban myth. but it’s an urban myth with a marketing lesson. the story of greyfriars bobby has enchanted me since i was a child. it’s all about the devotion and loyalty of a little skye terrier to his beloved master, john gray, back in the late 1800s. i often wander up to greyfriars kirkyard in edinburgh where both john gray (known as auld jock) and bobby are buried. it’s such a lovely story i always end up with a tear in my eye. in this episode of rogvlog we’ll go to greyfriars kirkyard and i’ll tell you bobby’s story. we’ll also have a look at the wonderful statue of bobby that sits outside. you’ll notice his nose is bright gold whilst the rest of the statue is black. this is because people believe it’s good luck to rub bobby’s nose. reality quite a recent urban myth started around 2009 or 2010. if you look for photos of bobby’s statue from before then you’ll see his nose is black. the whole good luck thing was started by a travel company to get people to visit edinburgh. and it’s now part of edinburgh’s urban legends. i guess people will always rub bobby’s nose now. as a marketing guy and keynote speaker i love stories and telling stories. but the way the myth of rubbing bobby’s nose has grown up in just ten years is a great example of word of mouth marketing. the travel company started the story and now everyone thinks it’s true. i hope you enjoy the video and will find greyfriars bobby’s story as enchanting as i do. now it’s your turn: did you enjoy this video? please subscribe to my youtube channel right here. please share! linkedin twitter google facebook pinterest email whatsapp -- rodney hobson on finance writing, crime fiction and avoiding scams – maf176 -- roger rodney hobson, finance journalist and creator of the detective paul amos novels is my guest this week. we talk about how he got into writing books on finance topics, branched out into crime fiction and has most recently been helping people avoid scams. welcome to episode 176 of the marketing and finance podcast. what you’ll hear about in this episode why rodney specialised in writing about financial topics the parts of financial services that interest him most why rodney believes simplicity is important rodney’s other career as a crime fiction novelist why he decided to write a book about dealing with scams the biggest financial scam people face today who is rodney hobson? rodney is an author, broadcaster, financial writer and journalist. he’s published several books on investment topics as well as writing a series of murder mysteries featuring inspector paul amos. he started as a journalist for his local newspaper near manchester and moved to fleet street. he spent several years in hong kong and singapore before returning to work for the times and the daily mail. he’s also edited shares magazine and two financial websites. he likes to tell people he’s at the cutting edge of the 21st century. rodney gives lectures on finance, including on cruise ships. summary of our chat rodney has always been interested in finance, although he nearly went into sports journalism. he wrote for the far eastern economic review (as deputy business editor) and new paper in singapore. he if believes you’re a specialist, you can do a generalist job, but the same isn’t true the other way round. rodney says that he’s most interested in stock markets and investing, particularly the london stock market for beginners. working for national newspapers, he used to get phone calls from shareholders who had no idea how to manage their shares. this inspired him to write a book on the topic. rodney says one of the problems that experts in any field have is getting right down to the basics, and don’t give people the information they really need. when he began giving advice, he was careful to start at the beginning and build up from the simple and essential details people wanted. as a fan of detective stories, rodney was keen to write one himself. a publisher who wanted a finance book approached him, but he offered them his crime fiction novel instead. he finds he constantly comes up with ideas for more stories, as well as drawing inspiration from people around him. rodney’s latest book is about scams. he felt he had to write it because people still fall for scams that the media have already reported on and exposed. his aim was to explain how scams work and classify the different types. he’s disappointed that his advice has mostly fallen on deaf ears. the biggest scam people face today is fraudulent emails which encourage people to click links. they look authentic and convincing but look for spelling errors and check the sender. contact the company it’s supposed to be from to let them know. rodney says fake solicitor’s emails are also a problem. a marketing campaign or product that grabbed rodney’s attention rodney mentioned a campaign which he dislikes. he feels that there are a lot of adverts on television fronted by a sports broadcaster which are trying to morally blackmail people to take out financial plans in their old age so they don’t leave a burden on their loved ones. rodney’s book recommendation rodney recommends the naked trader by robbie burns, which is aimed at a more sophisticated audience of investors than the one he writes for. rodney suggests people read it after his book to learn more. here’s rodney’s book of scams and this is the first of rodney’s paul amos detective books links and contact details follow rodney on twitter connect with rodney on linkedin email rodney if you enjoyed – rodney hobson on finance writing, crime fiction and avoiding scams – please leave a comment or a review on itunes. and if you know anyone who would enjoy the show – please share it with them. you can use the buttons below to share on social media. don’t miss an episode of the maf podcast – subscribe now. sign up for marketing and finance bulletins and get your free business writing tips ebook right here! please share! linkedin twitter google facebook pinterest email whatsapp -- finessing paradigms and other management speak claptrap – maf175 -- roger we’re going to have to change the paradigm. that word, paradigm, is what set me off on my career long obsession with keeping marketing simple. in this solo episode i’m going to tell you exactly why that happened. welcome to episode 175 of the marketing and finance podcast. what you’ll hear about in this episode the pinstripe management consultant who kicked off my crusade for simple strategy a conference speaker and his overuse of the “p” word the 3 rules for simple marketing strategy the 3 rules for simple marketing communications if you enjoyed – finessing paradigms and other management speak claptrap – please leave a comment or a review on itunes. and if you know anyone who would enjoy the show – please share it with them. you can use the buttons be

URL analysis for rogeredwards.co.uk

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Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain name:
rogeredwards.co.uk

Registrant:
Roger Edwards

Registrant type:
Unknown

Registrant's address:
Attn Roger Edwards, 4 Clayknowes Way
MUSSELBURGH
Midlothian
EH21 6UN
United Kingdom

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

Registrar:
UK2 Limited [Tag = UK2NET]
URL: http://uk2.net

Relevant dates:
Registered on: 19-Jan-2002
Expiry date: 19-Jan-2020
Last updated: 04-Jan-2018

Registration status:
Registered until expiry date.

Name servers:
ns1.krystal.co.uk 77.72.0.11
ns2.krystal.co.uk 139.162.230.184

WHOIS lookup made at 19:18:17 26-Mar-2018

--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2018.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REFERRER http://www.nominet.org.uk

  REGISTRAR Nominet UK

SERVERS

  SERVER co.uk.whois-servers.net

  ARGS rogeredwards.co.uk

  PORT 43

  TYPE domain

OWNER

  ORGANIZATION Roger Edwards

TYPE
Unknown

ADDRESS
Attn Roger Edwards, 4 Clayknowes Way
MUSSELBURGH
Midlothian
EH21 6UN
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012

DOMAIN

  SPONSOR UK2 Limited [Tag = UK2NET]

  CREATED 2002-01-19

  CHANGED 2018-01-04

STATUS
Registered until expiry date.

NSERVER

  NS1.KRYSTAL.CO.UK 77.72.0.11

  NS2.KRYSTAL.CO.UK 139.162.230.184

  NAME rogeredwards.co.uk

DISCLAIMER
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2018.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.

  REGISTERED yes

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